Who we are (and why we’re fun to work with)
Hey there! I’m Deb Greenfield – designer, marketer, and idea wrangler with over 20 years of experience turning ‘meh’ into magic.
I started Salty Pipis in 2018 to help businesses stand out with memorable branding, smart marketing, and designs that make an impact. Since then, I’ve teamed up with hundreds of fantastic clients to refine their visual identity, attract the right customers, and give their sales a solid nudge in the right direction.
At Salty Pipis, we offer flexible, no-fuss support – whether you need a creative sidekick for a one-off project or a long-term partner in crime. We bring fresh ideas, expert know-how, and just the right amount of salty sass to every job. And when a project calls for it, I bring in my trusted crew of copywriters, photographers, and other clever humans to make sure every detail is dialled in.
We’re responsive, adaptable, and always focused on delivering what works best for your business.
And the name? It’s a nod to sun, sea, and sandy toes – dreamed up after a day collecting pipis on the sandbar at Cooks Beach, our little slice of paradise on New Zealand’s Coromandel Peninsula.
If you’re keen to chat, drop us a line at hello@saltypipis.co.nz. We’d love to hear from you (bonus points if you bring snacks).
What it’s like to work with us.
Spoiler: It’s pretty great.
Proposal
Once you’ve shared a few details about your project, we’ll whip up a proposal that includes a quote, timeline, and the not-so-exciting (but important) terms of service. No surprises - just good, honest info upfront.
Brief
Tell us all about your vision - what you want to achieve, who you're trying to reach, any must-haves, nice-to-haves, or inspo images you’ve been hoarding. The more you share, the better we can bring it to life.
Concept
Based on your brief (and a bit of behind-the-scenes digging on our end), we’ll cook up either one strong direction or a few options to decide from - depending on what your project calls for. This is where the magic starts to take shape.
Refine
Now we fine-tune. You give us your honest thoughts, we adjust, polish, and repeat until everything feels just right. No pixel left behind.
Launch
Your project is ready to strut its stuff out in the world! And don’t worry - we won’t ghost you. If you need a hand post-launch, we’re just an email away.
SOMETHING YOU NEED HELP WITH?