Yes, affiliate marketing is for small businesses too

Affiliate marketing is word-of-mouth on commission. Someone promotes your product or service and earns a cut when that promotion leads to a sale. You only pay real results.

You get visibility and new customers, and they get paid to promote something they already like. Win win!

Your affiliates don't need to be influencers with blue checkmarks. They can be:

• Loyal customers who rave about you already.

• Complementary (not competing) businesses with audiences that align well with yours.

• Content creators who would genuinely get behind what you’re offering.

Works beautifully for products or services that are:

• Easy to buy online.

• Have healthy margins.

Ready to give it a try? Here’s how:

• Create a win-win offer: Make it worth everyone’s while with attractive commissions, clear terms, and easy tracking.

• Set up your platform: Check out Refersion or Tapfiliate

• Create assets: Make it easy for your affiliates to promote you with custom links or discount codes, high-quality images and videos, and talking points they can use.

• Find your people: Look to your best customers, brands in your niche, and creators who match your vibe.

• Track, tweak, repeat: What’s working? What’s flopping?

• Keep communication open: You’re building a team of advocates. Show them some love. Check-in, say thank you, and send snacks (optional).

Need help setting affiliate marketing up or making sure your site is ready to convert?