Stratgies to drive website visits - without paid ads
In today’s competitive digital landscape, improving your website’s visibility organically is vital to attracting high-potential customers.
Create high quality content
Plan and publish blogs, articles, and guides that solve problems for your audience. Aim for content that remains relevant over time. Optimise your content for SEO by adding captions and descriptive file names for photos and videos. Repurpose content into different formats, eg. email and social posts. Share in niche-specific online communities, forums, and groups. Regularly update older content to keep it relevant and accurate.
Capture reviews
Encourage happy customers to leave a review on your website, Google or relevant sites like Tripadvisor. Add customer testimonials or case studies to your website to build trust.
Social sharing
Encourage customers to share their experiences on social media. Partner with influencers to share your business with their followers.
Optimise for keywords
Identify keywords that your target audience is searching for including user intent, eg. “best eco-friendly cleaning products” instead of “cleaning products”. Add location keywords to your content if serving specific geographical areas. Include those keywords in your website content.
Build your social media following
Experiment with different types of content and maintain a consistent content calendar. Engage with your audience by responding to their messages, questions, and comments.
Backlink building
List your business in relevant online directories and review sites. Become a guest author, go on podcasts and interviews, and become a source for journalists and writers. Participate in forums, groups and other online communities with answers and links. Link to other pages on your site to improve search authority.
Encourage return customers
Build an email list using sign-up forms on your website and create a newsletter with helpful content and special offers to bring visitors back to your site. Include links to your blog posts and website pages. Offer a reward program to incentivise loyal customers to return.
Mention your website
Including your website in other marketing materials, eg. signage , advertising, email signatures, and press releases.
If you’re looking for guidance to implement these strategies and drive more organic traffic to your website, we’re here to help.