How to drive traffic - without paying for ads

In today’s busy digital landscape, improving your website’s visibility organically plays an important role in attracting high-potential customers. Here’s how…

Create quality content

  • Plan and publish blogs, articles, and guides that solve problems for your audience.

  • Aim for content that remains relevant over time.

  • Optimise for SEO by adding captions and descriptive file names for photos and videos.

  • Repurpose content into different formats, like email and social posts.

  • Share in niche-specific online communities, forums, and groups.

  • Regularly update older content to keep it relevant and accurate.

Capture reviews

  • Encourage happy customers to leave a review on your website, Google or relevant sites like Tripadvisor.

  • Add customer testimonials or case studies to your website to build trust.

Social sharing

  • Encourage customers to share their experiences on social media.

  • Partner with influencers to share your business with their followers.

Optimise for keywords

  • Identify keywords that your target audience is searching for including user intent, eg. “best eco-friendly cleaning products” instead of “cleaning products”.

  • Add location keywords to your content if serving specific geographical areas. Include those keywords in your website content.

Build your social media following

  • Experiment with different types of content and maintain a consistent content calendar.

  • Engage with your audience by responding to their messages, questions, and comments. 

Backlink building

  • List your business in relevant online directories and review sites.

  • Become a guest author, go on podcasts and interviews, and become a source for journalists and writers.

  • Participate in forums, groups and other online communities with answers and links.

  • Link to other pages on your site to improve search authority. 

Encourage return customers

  • Build an email list using sign-up forms on your website and create a newsletter with helpful content and special offers to bring visitors back to your site.

  • Include links to your blog posts and website pages.

  • Offer a reward program to incentivise loyal customers to return.

Mention your website

  • Including your website in other marketing materials, eg. signage , advertising, email signatures, and press releases. 

If you’re looking for guidance to implement these strategies and drive more organic traffic to your website, we’re here to help.