How to use QR codes in your business

Now part of our normal day-to-day life now, these little pixelated squares are an easy way to connect the real world with the digital one.

  • They can be any colour, but contrast is key. Dark codes on a light background work best. If the colours are too similar, your QR code may not scan properly.

  • Choose dynamic codes (from platforms like Bitly), that let you update the URL even after printing. Handy if your printed material might be around for a while.

  • QR codes work best on flat, non-reflective surfaces. If you print them on glossy packaging or curved objects, scanning can be tricky.

  • They should be printed at 2.5 cm x 2.5 cm at least, even bigger for distance scanning, and at least 300 dpi.

  • Make sure you test your QR codes periodically to make sure they still work and avoid bad placements, like moving vehicles or ads where people don’t have the time to scan.

So, in what situations can they be used?

Retail & Restaurants: Digital menus, special deals, and touch-free payments

Events: Check-ins and schedules

E-commerce: Discount codes, instructional videos, and allowing customers to easily leave reviews

Print: Business cards, flyers, posters, table displays, billboards, and signs.

QR codes are an easy way to connect with your audience, measure engagement, and make life easier for your customers. Reach out if you need some help implementing QR codes into your business.