You don’t need a logo to get started
There are other elements that are way more important when it comes to building a brand identity. Here’s what you actually need…
Colour Palette
Colour does a lot of the heavy lifting when it comes to expresing your brand’s vibe. Whether you want to come across as bold and energetic, or calm and trustworthy, the colours you choose will set the tone.
Start with a few colours that reflect the feelings you want to evoke when people see your content.
Fonts
The fonts you use can make your brand feel playful, professional, quirky, or elegant.
Choose two easy to read fonts: one font for headings and one for body text.
Photography
If you can invest in professional photography, do it - it’s a game-changer. Your images should tell the story of your brand, reflect your ideal customers, and feel cohesive. Whether it’s the lighting, composition, or editing style, consistency is key.
Brand Voice
Your voice is how your brand speaks to the world. It’s not just what you say, it’s how you say it. Are you cheeky and fun? Thoughtful and informative? Whatever your vibe is, let it reflect what you stand for and connect with your audience authentically.
The most important thing?
Being consistent.
When your colours, fonts, imagery, and voice work always show up, you’re building a brand that feels polished and memorable - even if there’s no logo in sight.
Need help? If you’re ready to create a brand that stands out and connects with your audience, We’re here to help.